Channel Market Strategy

Creating the joint solution value proposition and messaging is key to attracting the best partners and customers.

• Partner Go to Market (GTM) Package: includes creation of value proposition, solution message, website content and sales solution datasheets for products and services targeted at industries or customers segments

• Partner Marketing Plan (Comprehensive): up to 12 month plan for partners such as resellers, OEM partners, System integrators or VARs. Plan includes GTM package above and creation specific training plan, joint sales materials, joint opportunity timeline such as tradeshows, speaking events, eg. sales meetings, executive roundtables where joint partner solution value proposition can be communicated to the appropriate audience.